The NHL and EverFi needed a name, brand, and experience for their Future Goals education app. The concept: use the fast-paced, exciting game of hockey as a learning vehicle for the real-world application of key science, technology, engineering, and math (STEM) topics. The challenge: Bring the excitement of NHL hockey alive while making simple usability and smart, engaging game mechanics paramount.

 

 

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Skills App, Branding, Naming, Strategy, UI
Team Crump, Viget, French, Robbins, Koch